February Marketing Ideas for Senior Living Communities
February is a great month to get to the heart of your audience with a few love-themed posts on social media and on your website. Looking for some ideas? I’ve pulled some pitches for senior living blogs and home care blogs, along with coordinating posts and ideas to inspire you. Remember, you can adjust these based on your audience and their preferences!
Senior Living Blog Post Ideas
If your senior living community, home care agency, or senior care organization has an active blog (which it should!), consider tapping into heart-related themes for this month.
Heart Healthy Nutrition for Seniors
Strong Heart, Strong Mind: Exploring the Connection Between Heart Disease and Dementia
Why We Love Our Community
5 Ways to Show Your Aging Loved One You Love Them This Valentine’s Day
3 Valentine Crafts to Try with Your Older Parent This Month
February Social Media Post Ideas for Senior Care and Home Care Agencies
Your organization’s social media feed might not be the most active, and that’s okay. You should still post consistently, working to engage readers and begin to build their trust. Creating your own images? Remember to brand them! Don’t forget to cross-post your information on your personal LinkedIn page too.
Video of your residents or clients giving advice on lasting love
Recipe for a quick Valentine’s snack, like chocolate strawberry kabobs
Weekly series of heart-healthy nutrition tips
Super Bowl guesses from residents and staff (include who will win, score guesses, and commercial guesses)
More February Communication Ideas
Communicating with potential referral sources and clients isn’t as easy as a few social media posts and a resource blog. In the digital age, you need to find other ways of connecting with your audience. The good news is that you can still use the content you’ve written, just repurposed to other venues.
Emailed newsletter with updated links to your monthly blog and social media posts
Free, printable word search with love-themed words posted on social media, your blog, or emailed to your distribution list
Video of how to put together a wedding-themed reminiscing kit for families to use during their next visit with their loved one
An interview with your dining team about how to make the perfect chocolate cake
Need Help?
Feeling overwhelmed with trying to make your digital presence link seamlessly with your in-person marketing efforts? Let me help! Reach out and we can develop a quarterly or yearly plan.
Happy February!
